Before a campaign gets budget, somebody should check whether anyone is actually searching for the thing. The Google Trends tools in 100MCP make that a thirty second question: ask Claude to compare interest in three service keywords over the last twelve months and it comes back with the picture, by region if you want it.
Trends data pairs well with the other platforms. Rising interest plus weak rankings in Search Console points at a content opportunity. Falling interest plus rising cost per click in Google Ads is a budget conversation waiting to happen.
Because Trends needs no account connection, these tools work the moment your connector URL is live — a good first question to try on day one.